SEO stands for SEARCH ENGINE OPTIMIZATION. It is the major part of Digital Marketing and it used to make a website Google or SEO friendly so that website will rank up in Google. If someone wants to rank a website in Google results than he needs to do SEO in the website. All online business or blogger use SEO to rank their website high in Google search results. SEO is divided into different levels and parts like –
On Page SEO
Off Page SEO
These all are the SEO parts and you need to use all these techniques of SEO in your website to rank your website in Google. On Page and Off page both are very important. Local SEO is used for Google My Business Page and it improves your map rank in local results and improve your local business and increase online customers. Technical SEO is used to analyze the website SEO score and performance on Google according to traffic and user behavior.
Best SEO Ranking Signal Factors in 2018 –
The normal website has HTTP web address but HTTPS is now compulsory for all websites and it is also a ranking signal factor and it improves website security. “S” stands for security layer. It is a layer and you need to buy this for your website.
Mobile Optimization and User Experience
Mobile users are increasing day by day and you need to optimize your website for mobile users. Google is also watching now mobile index first so mobile optimization is important for a website. After mobile optimization, you need to make your website more responsive in mobiles and give a brilliant user experience. Google rank those websites high who deliver a smooth user experience to users and work well. Make your website more accurate and reliable.
Add Keyword in Meta Title & Description
To increase your website rank in Google first you just need to find the right keywords for your website. After finding the relevant keyword you just need to add this keyword in your website. Add keyword in your meta title and meta description so that Google knows about your website and give you better rank in Google Results.
Internal Linking in Website
Add your homepage link in your all website internal pages like about us page, contact us, and other internal pages. It helps to improve your website SEO score and improve website rank in Google. So do good internal linking in the website and connect all pages with each other.
Add Social Links in Website
Add top and best social media links in a website to increase website authority and popularity like Facebook, Instagram, Twitter, Google+, YouTube etc. Social media sites playing important role in ranking because it will increase website traffic and popularity.
More backlinks mean better rank in Google because backlinks used to increase website ranking in search results. You need to create more high authority backlinks to improve website rank in results.