Local SEO is an impressive way to grow your business online. It helps in businesses promote their products and services to local customers at the right time they’re looking for them. Local SEO uses various techniques — getting your site ranked on search engines like Google, business directories such as Yelp, Yellow book, Foursquare, Super pages, Google My Business listing, localized content on your website, online reviews and other strategies, Bing Places for Business page. Millions of clients use local search every day to search the best local businesses in their area. You can help increase your chances of getting found by these potential clients, by working with a local SEO industry or company.
Local SEO services provide a very focused online marketing path, Local SEO companies allows you to promote your business on search engines and other digital marketing platforms so you’re seen by real clients. Local SEO is a totally different from your normal SEO campaign, and the local search results are changing more faster than any other.
Google My Business (GMB) is treated as a directory, but it’s a boss, so it deserves its own section. It’s very urgent for local businesses to claim their Google My Business and Bing Places for Business page, it’s free.
if we want to claim our Google my business page, visit google.com/business. There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s location. Then you will directly log in and enter the PIN to verify or register your business.
This verification process is very urgent because Google wants to confirm that your business is real and true, and that you are really the business owner. Please note that according to Google’s terms and conditions, only the business owner can claim a GMB(Google my business) page. If you are working with a digital marketing company, then you can grant approval to be a manager of your page.
To create a Google listing first visit Google My Business. Enter Your Business details correctly, then add Your Business.
A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
Reviews and rating is the very important in GMB(Google my Business). to rank Google my business page reviews are urgent and rating is also put impact on GMB page ranking.
NAP Stands for Name, Address and Phone number. NAP is used for businesses wishing to rank well in the local organic search results, to verify that you are a real owner, NAP Syndication is used.
The next step is to optimize your GMB(Google my business) listing with a good and effective description business hours, categories types of payments accepted and so on. You also want to make sure to upload your logo or photos of your business, products and services.